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Better Place, the world’s leading electric vehicle (EV)
services provider has recently opened its company’s
first electric vehicle demonstration center in Israel,
which, as a symbolic gesture, was constructed inside an
old oil tank located in one of Israel's last remaining
gasoline storage and distribution facilities.
The visitor center concept was developed, designed and
produced by Promarket, the biggest Experience Marketing
Company in Israel.
Protech Integration, an Israel-based AV integration
company, designed, made, installed and programmed the
entire multimedia and control system of the Better Place
new demonstration center. Protech selected Medialon
Manager Show and Media Control software to be the main
AV controller of the Center.
The Visitor Center offers the public to come and
familiarize themselves with all the aspects of the
Better Place solution: a fully electric, battery-powered
car and comprehensive infrastructure that includes
charge spots and a battery switch station. From the
outside, the 750-square-meter Center looks like a big
concrete drum while inside visitors live a futuristic
and unique virtual experience.
“The producer, Dror Leiba from Promarket, is the creator
of the concept and has created a whole experience
center. My task was to make his vision come true”, says
Itay Salant, Project Manager from Protech Integration.
When entering the Center, guests are led into a 30-seat
auditorium made of recycled car seats where they can
watch a video on a large panorama screen describing the
problems inherent to an automobile market based on
fossil fuels. The exciting multimedia show continues
with a hologram projection of Shay Agassi, the founder
of Better Place. Individual screens are placed alongside
the seats, giving the audience a feel of the EV driving
experience. As part of the show, a real Renault Fluence
Z car makes a grand appearance on a moving stage.
One Medialon Manager license controls all the AV
equipment used on the show, including thirty High
Definition video channels, which are played in frame
accurate synchronization by Showlogix software players,
DMX lighting, eight projectors, three LCD screens and a
multichannel sound processor. The Medialon system is
used to synchronize the Logix-4D controller with a three
channel Dataton Watchout system, lighting effects and a
moving stage. Thanks to Medialon Manager Panel software,
Protech Engineering has designed touch panel user
interfaces to allow the visitor centre guides to easily
trigger events and shows via five Calypso IP touch
panels.
The tour then gives each visitor the opportunity to
drive an electric vehicle, which takes place on a
specially-designed 1.5 kilometer test track. After
driving the car, the guests are taken into the
interactive Content Center where they receive answers to
many questions concerning the electric solution. In the
Content Center, Medialon Manager is used to control and
interact with twenty-five custom Flash applications as
well as a Database server. The result of this
installation is to allow the synchronization of visitor
touch interaction, peripheral lighting and multi-channel
movies.
The tour is available to groups and individuals from
Israel and abroad. Better Place expects to receive tens
of thousands of visitors from Israel and abroad in its
first year.
For further information, please visit:
>
www.betterplace.com
>
www.promarket.co.il |
