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Medialon Manager has been selected by Scharff Weisberg
to be part of the semi-annual Fashion Week in New York
City.
For the lobby of Seventh on Sixth, the event’s welcome
tent in midtown’s Bryant Park, Scharff Weisberg created
a big plasma wall for Lipman NYC client Lord & Taylor.
The wall, consisting of 12 LG plasma screens in a 3x4
configuration, played back a video loop showcasing the
department store’s new fashion lines and displayed live
feeds from various runway shows to all those passing
through the tent’s “lobby.” Scharff Weisberg hung the
screens on truss and aligned them to compose a wall 13
feet wide, 5 feet 9 inches tall, and 3.5 feet off the
ground.
The wall was powered by a Dataton Watchout system from
Scharff Weisberg. “Patrick Denny programmed a running
slide show for Lord & Taylor,” notes project manager
Josh Perlman, “which he was able to modify on site as
the screen configuration evolved."
Medialon Manager user-friendly show control system
controlled the entire installation. Thanks to its easy
graphical user interface programming tool, “At the touch
of a button Medialon booted the computers, Watchout, the
plasma screens and started the video loop,” Perlman
explains. “During the day you could switch to live feeds
from other events with another touch of a button.”
The clients came to Scharff Weisberg's office to work on
the initial Watchout and Medialon design. Scharff
Weisberg was the integrator of Medialon Show Control
system. |
