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RiteAid Convention, USA
 

Installation : LMG Inc & Analog Way

www.lmg.net, www.analogway.com
 


LMG Inc., a national provider of video, audio and lighting support, was recently challenged by AVMG, a leading producer of association trade shows, business meetings and special events, with developing an innovative technical plan for the annual RiteAid convention, held this year at the Anaheim Convention Center. LMG turned to its new Medialon Manager Pro for show control and as the interface for a complement of Analog Way during three days of massive productions and shows.

The main, on-stage set piece consisted of two vertical, skateboard-style ramps, left and right, composed of five screens each and measuring 90 feet per side.  The ramps were capped by a horizontal marquee and a sphere was suspended below the marquee.  Images could go up the side of one ramp’s screens, travel across the marquee and go back down the other side of the ramp.  Visuals included complex background elements from Dataton Watchout, IMAG feeds, PowerPoint graphics and video content.  Sources included 37 computers, eight cameras and five tape decks.  The show featured scores of programmed cues, many of them multiple and simultaneous.

“This was a unique opportunity for us because we had 10 projectors stacked vertically in two stacks of five.  That had never been done before,” reports Neil Morrison, LMG’s video services manager.  “Two additional projectors projected onto the sphere and marquee.  Medialon was our first choice for controlling the environment.  It was the only system able to control all the equipment we needed, including 12 Analog Way boxes.  We could use the Medialon interface to do all the Analog Way software programming.”

Alan Anderson, Technical Supervisor with Medialon, explains that Analog Way gear was chosen for its vertical edge blending capabilities.  “It could spread signals and move PIPs around on the vertical soft edge,” he says.  “Medialon Manager Pro could control all the stacks at once with Manager MXMs and the GUI was used to control the present.  Medialon Manager Pro also enabled LMG to take full advantage of the custom graphical user screen and to manage the opening and closing of PIP windows and live feeds during the main projection.”

“We got great support from Alan and Medialon,” notes Morrison.  “They worked with us to tweak the software and were very excited about developing the right solution for us.  Medialon can control an incredible range of products: switchers, routers, tape machines.  It takes all the complexities of show control and reduces them to individual but simultaneous cues like roll tape, raise curtain, run pyro effect, cue audio.  Before, we would have needed five different hands to manage what Medialon does with a single keystroke.  I couldn’t be happier with the system.”