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> Medialon Manager
Volvo, Germany
 

Installation : Massteknik

www.massteknik.se
 

Medialon Manager helped make Volvo's booth at the Frankfurt Auto Show a real multimedia experience for automobile aficionados.

According to Senior Project Manager Niclas Ljung of Massteknik in Gøteborg , Sweden , Medialon Manager was used to control a variety of multimedia sources and create a unique spectacle for visitors.  Using time code, Medialon Manager controlled a Whole Hog 2 console, which, in turn, controlled fragnance machines and an air conditioning unit for atmospheric effects. The system also controlled the Volvo booth's moving stages and a car roof, which opened and closed in perfect sync with a big-screen video display.

Among the video sources under Medialon Manager control were four Chromatek 6mm LED screens; a 30-square meter low resolution Flexiscreen; 100 Barco Olite 510 floor-mounted LED modules; six High Definition DoReMi V1UHD hard disk players; two standard definition DoReMi V1D hard disk players; and a moving, 61-inch plasma screen which simulated an x-ray machine on which visitors could see the new Volvo C70 starring in an HD cross section.

Massteknik was founded in 1981 and today is Scandinavia 's leading AV event-production company.  The company is headquartered in Kungälv, 20 km north of Gothenburg , Sweden and also has offices in Stockholm , Australia , Denmark , the United Kingdom and Norway.